How can I optimise my listings for Amazon search?
You need to:
Optimise The Title so that it contains Brand and key product terms;
Optimise The Description so that it has strong sales copy and uses bullets to emphasise its strengths;
Use all the characters you can in the keywords area (there is no need to repeat words).
And don't forget to ensure images are on white backgrounds and 1000px wide to allow zooming.
How do keywords work on Amazon?
The keyword area of an Amazon listing consists of 250 characters. Unlike keywords for a website you do not repeat words within search phrases. Instead Amazon will match search phrases
to the multiple keywords you enter.
Are bullet lists important when creating an Amazon listing?
Yes. A well constructed bullet list of product strengths and features will improve your listing quality. Each bullet should be a short phrase or sentence and you
should spend time refining each of your several bullets as these draw the eye of the potential customer.
Can you help me improve my Amazon sales?
Yes. We have a number of services we can provide. We can add new products for you, edit existing products, move your listings from eBay to Amazon, manage your
Amazon PPC campaigns, improve your visibility on Amazon. And as the team behind Seller Dynamics we can also automate your processes including pricing, stock and orders.
Where are you based?
We are based in the UK. But our UK Amazon Consultants are here to help you build your business on the Amazon marketplaces - wherever you have ambition. Our UK Amazon Consultants work alongside the Seller Dynamics team and the AWS Amazon development teams, ensuring you are dealing with leading experts when it comes to the Amazon world.
Can I change the title of an Amazon catalogue item?
Yes, but not on every item. In many cases Amazon will only allow the seller who registered the product via Brand Registry to edit the item. And in other cases
they will favour the most successful seller.
How do I get listed in a restricted category on Amazon?
You will have to request permission from Amazon via Seller Central. Do not list in the wrong category in an attempt to get around the restriction it will not
result in successful sales.
Can you help me use FBA to sell my items?
Yes. We understand that there is a lot of preparation in setting up FBA and we know that many retailers are busy enough already. We can help with
registration and management.
Do I have to send pallets of items if I use Amazon FBA?
No. Sending a pallet is just one option. A small box of items can be sent instead. And the items can be as varied as you like.
Can you help me remove my Amazon suspension?
Yes. We understand what Amazon require from retailers and what they need to be confident that the suspension can be lifted. We can advise you of what
you need to do to ensure that the suspension does not get repeated.
Is it possible to find out what are the best keywords to use on Amazon for PPC?
It is, but you'll need to do your own research. Google Adwords will give you an indication of keyword volume, but Amazon Sponsored listings don't. Instead
you will need to research likely keywords using Amazon's Automated Campaign and to monitor the results, you can also use third party tools to suggest additional
keywords. And of course Google Adword tools and Google Trends can also be used to help suggest keywords.
Can you help with advertising on Amazon?
Yes, we can find the best keywords and create campaigns.
What different sort of advert types are there on Amazon?
Sponsored Product Listings are the most common adverts, advertising via AMS (Amazon Marketing Services) is gated but provides Banner Headline adverts and adverts directly below the
Add to Basket area.
Can you help manage Amazon Pay Per Click campaigns?
Yes, and we will discuss with you what the aims are. Perhaps you want to establish early sales, to help improve your sales rank, or to find out quickly what keywords are the
most effective to help optimise your organic listing.
I don't understand what Amazon want me to do to fix my suspension, can you help?
Yes. We understand that sometimes it's hard to understand what Amazon want from you. And we are also aware that it can be a time consuming process.
Can you help me get VAT registered in the various countries I sell on Amazon?
No, we are not tax experts. But we can suggest VAT consultants to help if required.
When do I have to register for VAT when I sell on Amazon?
If you sell more into a country than the local VAT threshold is then you will have to register to pay VAT related to those sales locally. If you are fulfilling in
a country using FBA from within that country then again you will have to register for VAT locally. Consult a VAT expert for guidance.
Can you help me improve my sales through Vendor Central?
Yes. We have found that not all the listings on Vendor Central are as optimised as they could be.
Can you help me register my products with Amazon's Brand Registry?
Yes, it can be a frustrating process and we are happy to help.
What are worst items to promote on Amazon using PPC?
Items with lots of variations are not ideal. Clothing is particularly bad, as shoppers are more likely to be in browse mode rather than buy now mode.