It seems that satisfaction levels are not as high as you would hope for when it comes to cash back incentives from some of the leading cash back sites. The full press release from Consumer Intelligence can be found here .
 
Cash Back websites operate on a fairly simple and straight forward premise – any income they receive due to your purchase of a product promoted by them is shared with you. We run a cash back website ourselves at www.nowretirement.com, so the statistics make for interesting reading. Top Cashback and Quidco came out top in the research while Greasy Palm came out bottom for resolving customer complaints.

Our own cash back site is relatively new to the market and takes a rather different approach to other cash back sites. Now Retirement provides the visitor with a range of advisors and brokers that they can contact to seek financial advice from. In the case of Now Retirement the site aims to help visitors find pension advice and retirement planning advice generally. Once, or if, a deal is completed with an advisor any commission we receive from the advisor is shared back to the client. It's very much a people thing - client, advisor and us all keeping each other right and ensuring that any cash reward happens.

We like to think that the site encourages people to do the right thing when it comes to financial products, and that is to seek advice. We don’t believe that a cash back incentive should be the reason to “do a deal” but we do feel that when it comes to important financial decisions that expert advice is essential. In short we'd like to reward that common sense approach to financial planning. It goes without saying that we aim to provide a service of the highest integrity given the nature and importance of the decisions being made.